EMI has been experimenting with price drops for digital downloads in the US on iTunes.

The Apple-backed 69 cent promotion was created to test out whether a discounted price would impact the number of downloads. After the analysis of US sales figures in the middle of March, Billboard found that 32 of the top 200 songs on sale on iTunes were priced at $0.69c.

The study showed that price flexibility does not in fact impact the digital download market excessively, however does create an appeal for consumers.

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