The Blue Pie Records Media Team and Planet Blue Pictures teamed up for the launch of the film “The Argues The Movie”.
The campaign was very successful and secured an official quote from the then primer minister Julia Gillard:
“The Adopt A Pensioner program and the initiative created by Blue Pie Records and Barry Crocker to allow pensioners to the see the new “Argues” movie is a fantastic program. Congratulations to Barry and all the team”
Julia Gillard
Prime Minister | Australia
The campaign included National TVC Commercials on selected community networks and Channel 7. The program was all about adopting a pensioner and taking them to the movie for free. We partnered with Channel 7 to launch the film with Hoyts. Barry Crocker was the spokesperson for this campaign.
Channel 7 featured a story on Today Tonight announcing the marketing campaign. Every pensioner in Australia was able go to the cinema with anyone that “Adopts A Pensioner” for the day. The pensioners go to the movie for free.
ABOUT THE MOVIE – THE ARGUES THE MOVIE
THE ARGUES THE MOVIE is a story of how a son, a mother, and a duck named Leon Skank assault the Hollywood star system in an attempt to secure work through one of the biggest international actors’ agents in the world, Ed Tomato at ICU Management Los Angeles.
However, things don’t go so well!
The ramifications of their approach to secure Ed as an agent result in a chase around the world…and the World Wide Web after “Skanky” David’s puppet duck becomes the talk of the town.
This is a story of remembrance, rehabilitation and outrageous situations that offer a bizarre insight into the world of showbiz and the struggles of an out of work actor.
ARGUEably a funny, mad and eccentric trip!
The Film Credits Are Amazing !!
DIRECTOR & PRODUCER: Mark Hembrow
PRODUCER: Leyla Aziz
PRODUCER: William Mozer
PRODUCER: David Hannay
EXECUTIVE PRODUCER: Colette Greer
STARRING: David Argue and Patricia Argue
CAST: Steven Tandy as Ed Tomato
CO-STARRING: Stuart Thompson; Rosslyn Abernethy; Chris Fair; Nat Russell; John Rogers; Kim Hoffman
SPECIAL APPEARANCE: Russell Dawson
INTRODUCING: Tyz
ADDITIONAL CAST: Monette Lee; Jodey Paull; Clair Buchholz; Jesse Scouller
CO-PRODUCER: Frank Caridi
CO-PRODUCER: Gary Tansley
CO-PRODUCER: Vic Kaspar
ASSOCIATE PRODUCER: Tony Hollis
ASSOCIATE PRODUCER: Jodey Paull
WRITTEN BY: David Argue; Patricia Argue; Stuart Thompson; Steven Tandy; Mark Hembrow
ORIGINAL CONCEPT: Mark Hembrow; Leyla Aziz; William Mozer
Official Links:
Adopt-A-Pensioner Website
Today Tonight’s story on Adopt-A-Pensioner
Argues The Movie
